Innovations and Insights from GITEX Global 2024: Transforming Networking with AI and Analytics

AI continues to captivate and inspire professionals across various industries worldwide. In the networking field, the buzz is around the potential of AI for networking and networking for AI, both of which could revolutionize the way we manage and optimize IT.

Extreme Networks at GITEX Global 2024

GITEX Global, hosted at the Dubai World Trade Center (DWTC), is a premier technology event, attracting more than 200,000 visitors and 6,500 exhibitors from 180 countries. Leveraging Extreme Networks solutions, including Extreme Fabric, ExtremeCloud IQ Site Engine, and Universal Wired, the DWTC enables seamless, secure, and scalable connectivity. Extreme Fabric enables the team at DWTC to make network changes quickly at the edge layer, minimizing risks and reducing complexity as they host major events like GITEX.

This year at GITEX Global 2024, we showcased how we enable the stadium of the future with demonstrations of Extreme AI Expert and Extreme Business Insights for Venues.

What is Extreme AI Expert?

Extreme AI Expert is a generative AI solution that combines hundreds of thousands of pages of technical documentation and public data with private data to provide real-time, actionable insights and foster intuitive interactions with the network. Using operational data, the system can provide descriptive and predictive intelligence about the network - accelerating and automating routine tasks.  

Unlike solutions that limit and silo data and knowledge, Extreme AI Expert is designed to create proactive recommendations that make it easy for you to accelerate the discovery of information, optimize deployments, and solve problems across your networking environment.

During GITEX Global, our tech preview of Extreme AI Expert showcased the solution's potential, and its capability to answer nuanced questions using normal language—a significant step forward in multi-modal, conversational AI.

The team's demonstrations showed how Extreme AI Expert could answer questions on the live GITEX network about the number of active users, applications in use, time spent on each application, and user distribution. This immediate access to information, available through straightforward questions like "How many users are on the network?" or "What are the top applications being used?" showcased a seamless flow of insights in real-time.

In addition, the multi-modal capability demonstrated how Extreme AI Expert can respond through text, graphics, and even visualizations, giving administrators flexibility in how they receive and interpret data. This was designed to reduce the time and effort it usually takes to compile such metrics, letting administrators make faster, smarter decisions about network management.

What is ExtremeCloud Business Insights for Venues?

In stadiums, concert halls, arenas, and other public venues, thousands of visitors rely on and engage with the network in different ways. With ExtremeCloud Business Insights, information is captured every second as devices connect and move around the venue. We can see what social media or other apps users are using, how they interact with advertising, and how they make purchases at concessions and merchandise stands.

ExtremeCloud Business Insights acts as a centralized platform that transforms network data into actionable insights and helps you better understand visitor behavior. These insights can help inform decision-making, helping IT, operations, and marketing deliver strategic value back to the organizations.

During GITEX Global, we gave the visitors at Dubai World Trade Center a glimpse into Anfield, home of Liverpool FC, highlighting the way the club uses ExtremeCloud Business Insights. We showed how the team creates graphs and analyses of visitors at the games using live data to get information like the most used applications, peak moments of network traffic, bandwidth used by applications, and more. Our team then illustrated how we could use this data to inform decisions around marketing, IT, and operations to enable seamless future events and create opportunities for event management.

The future of AI and networking

The tech preview of Extreme Networks' AI Expert and demonstration of ExtremeCloud Business Insights for Venues at GITEX Global illustrated the transformative power of smart, automated networks and technologies. As AI and cloud networking evolve, it opens a world of possibilities across industries, helping businesses make more informed decisions quickly. By putting real-time insights directly into the hands of users in a way that's as natural as asking a question, these tools could fundamentally redefine operational efficiency across industries.

Learn more about Extreme AI Expert and ExtremeCloud Business Insights for Venues.