Liverpool FC Delivers a Modern Fan Experience at Historic Anfield Stadium

 

When legendary Liverpool Football Club needed to modernize its network infrastructure, it had some unique challenges to overcome. For starters, Anfield Stadium is about as high density as an environment gets: a maze of steel and concrete, routinely filled to the brim with tens of thousands of die-hard fans.

“Consumer choice is enormous now and every fan wants something different. The more we can understand what fans want to do and engage with during a game, the more we can tailor and personalize that experience.”
Drew Crisp
Senior Vice President of Digital, Liverpool FC

Equally important, Liverpool FC is a revered brand with a worldwide following of 170 million fans and counting—so seamless fan engagement and shared digital experiences were paramount for the football powerhouse. With Extreme stepping in as the Official Wi-Fi Network Solution and Wi-Fi Analytics Provider of Liverpool Football Club, Match Day challenges have met their match. 

Today, Extreme is delivering reliable network performance and connectivity across the storied football site, from seating and ticketing, to hospitality, Fan Zones, and more. Driven to offer Liverpool FC and its fans greater flexibility and choice, Extreme solutions have created an accessible network that offers the tailored, personalized experience fans want. Liverpool FC’s millions of fans can now connect through immersive digital interactions—whether sitting in celebrated Anfield or streaming a match from anywhere in the world. 

Just as importantly, teams and leaders like Drew Crisp, Senior Vice President of Digital at Liverpool FC, now have complete visibility across the site and network to understand where crowd density, connectivity, and security are impacting overall operations.

Watch the video and learn more about how Extreme and Liverpool FC have teamed up to craft seamless and secure fan experiences that will thrill football lovers for years to come.

“Honesty and flexibility are the two words I’d use to summarize the experience working with Extreme Networks. All of those qualities were essential to deliver what was not a simple project.”
Drew Crisp
Senior Vice President of Digital, Liverpool FC