The future of live sports events has unquestionably changed, and in a big way. This change has elevated existing digital
demands sports teams and their venues previously faced as well as introduced new demands central to successfully
hosting fans in their venues moving forward.
Digital Ticketing and Mobile Entry:
An Essential Requirement for
Sports Venues
With these demands shaping the future landscape of
live sports, certain digital use cases will be essential in
successfully hosting fans in sports venues. Digital ticketing
and mobile entry is one of those use cases.
Already a growing initiative for many sports leagues
and teams, digital ticketing directly addresses many of
the elevated and emerging demands sports venues
must overcome.
- Reduces Physical Contact: with digital tickets, fans
access the venue by scanning tickets on their mobile
device, reducing another physical touch point and
supporting the health and safety of fans (and staff).
- Improves Operational Efficiency, and Cost Savings:
digital ticketing creates a more seamless entry into a
venue, saves businesses substantially on the cost of
printed physical tickets, and reduces the opportunity
for ticket fraud.
- Strengthens Fan Insights: with printed tickets, sports
teams are challenged to track and identify exactly
who is attending their games. With digital ticketing,
sports teams have nearly 100% fan visibility. Valuable
information for customer CRM, fan segmentation,
remarketing campaigns, and more.
- Enhances Mobile Investments: digital ticketing allows
sports teams to align and optimize the adoption of
new/existing digital investments, specifically fan-facing
game day applications, which digital ticketing can
easily integrate into.
- Increases Convenience: digital tickets allow fans
to easily transfer purchased tickets to another fan,
and reduces friction points when entering a venue.
In general, it better aligns with their mobile-centric
preferences and behaviors.
